[Updated 4/27 with another visualization]
Ricochet lets a brand choose an article from the Globe or Boston.com that will be interesting to its followers and fans. The brand then gets a unique URL which, when tweeted or posted on Facebook, sends readers to that article with the brand’s ads displayed next to it.
Here’s how business-software company SAP is using it with a New York Times article:
Brand advertisers also get access to the R&D lab’s Project Cascade, which will let them see the content spreading across the Internet. Here’s a visualization of a Globe story from earlier today about overuse of exclamation points!
In these visualizations, pink dots are tweets and yellow dots are clicks on those tweets that pass through bit.ly; clicks that go only through t.co are untrackable. Each circle is 90 minutes of elapsed time since the first tweet.
Here’s a cascade with a story about Sen. Scott Brown promising to release his tax returns, showing how @ChuckTodd’s tweet was hugely influential.
And just to be meta, here’s the Cascade this post generated:
You can read some more about Ricochet in AdAge.
- beta-boston posted this