You may have noticed a few changes on the Boston.com homepage today.
For longtime Boston.com users, the most notable development is our new Boston.com logo – a more modern and compact design than the logo we’ve used since 1995. We’ve tested versions of this logo with our users and the end result was a bigger version of the same font, without the wave effect. We’re confident this graphic will translate more effectively across all our platforms – desktop, mobile, print and, eventually, on our newspaper delivery trucks.
At the same time, we’ve moved a few elements around and added a few new featured positions in the left and middle columns of the homepage. You’ll notice you can share content straight from our homepage more easily now. You can also easily follow Boston.com on Twitter and Facebook.
Our producers and product teams continually monitor a host of metrics on how our content is performing, including what is being shared and tweeted. So it was important to us to feature content going viral and promote easy sharing. For that reason, you will regularly see a “trending on social” content feature that highlights our most shared content.
These are just a few of the changes you’ll see on Boston.com in 2013, as we continue to expand our content, video offerings and social media connections. We simply want to provide you, our reader, with the best possible experience, across all your screens.
General Manager, Boston.com
Vice President, Digital Products, The Boston Globe